(Financial Access, Inclusivity, and Resources)

FAIR

CASE STUDY

Problem

Many students, especially those from marginalized backgrounds, face significant barriers to accessing financial aid. High student-to-counselor ratios in public schools mean students often lack individualized support. The FAFSA (Free Application for Federal Student Aid) comes with complex language and irrelevant questions. For immigrant families and first-generation students, the application process is even more daunting, limiting opportunities to secure funding for college and further exacerbating inequities in higher education access.

Solution

A personalized, accessible, and user-friendly platform that simplifies the FAFSA process. By leveraging AI and data-driven insights, this tool provides students with tailored guidance based on their unique circumstances, offering proactive and responsive support. It functions as an AI-powered extension of guidance counselors, engaging students through human-like conversations and making the process feel as easy as chatting with a friend. This platform empowers students from all backgrounds by eliminating barriers and ensuring equal access to financial aid, consequently providing everyone the opportunity to pursue higher education.

Process

Discover

Empathize

Conceptualize

The overall design must be centered around the concept of accessibility for all and will strive to create a welcoming and empowering experience for all users by leveraging AI and latest technology.
The design will feature a clean and modern interface, focusing on clarity and simplicity, and utilize a vibrant color palette, with bright and bold colors that feel uplift and inspire inclusivity.
Prioritize ease of use and accessibility. The navigation must be clear and intuitive, with as very few pages as possible to prevent overwhelming the user.

Approachable

Inclusive

Modern

Accessible

Empowering

Design

Wireframes

Essential UI Components

FAIR - WireFrames - 03 Video Library.png

Styleguide

Color Palette

Styleguide

Logo • Iconography • Patterns • UI Elements • Typography

FAIRBot

The following is an embed of the live prototype of FAIR, and snapshots of the main screens for a quick glance. Feel free to interact with the embed or click on the screen snapshots.
The key feature ideas of the platform include an intuitive dashboard, a streamlined FAFSA application process, a library of informational videos, all aimed at ensuring every student has the tools they need to secure financial aid.

The

Product

This guerrilla marketing campaign aims to showcase the user-friendly and supportive nature of FAIRBot by comparing the FAFSA application process to a casual conversation with a friend. The campaign utilizes interactive experiences and community engagement to convey this message.
CONCEPT
- The core idea is to demonstrate that completing the FAFSA with FAIRBot is stress-free and approachable.
EXECUTION
- Handing out and placing branded materials in school areas (libraries, cafeteria, halls, etc) where students can experience an augmented reality demo of FAIRBot.

Guerilla

Marketing

Campaign

Instagram

Marketing

Campaign

An initiative to provide practical tips and create an engaging platform for students to voice their queries and receive personalized guidance.
CONCEPT
- Leverage Instagram's interactive features for a weekly session to address questions and concerns about the FAFSA. Incorporate polls, quizzes, and countdowns to enhance engagement and interaction.
EXECUTION
- FAIR posts an Instagram Story with IG stickers.
- FAIRBot replies to these questions in subsequent Stories, offering clear, concise answers.
- Encourage students to share their own tips and experiences, fostering a sense of community and support.
- Link back to FAIR and use #ItsLikeChattingWithAFriend to tie both campaigns together.

Instagram

Marketing

Campaign

CONCEPT
- Encourage students to share their success stories and testimonials about completing their FAFSA with the help of FAIRBot using engaging and trendy AR filters. The campaign aims to make the process fun and interactive, leveraging social media to create a buzz and sense of achievement around the FAFSA completion.
EXECUTION
- Launch the campaign by using Instagram’s "Share yours" sticker with the prompt: "Done with the FAFSA? Share it!"
- A custom AR filter that students can use to share their celebration. Filter includes the celebratory phrase "ACED THE FAFSA!"
- Every end of the week, feature the first THREE students who completed their FAFSA with FAIRBot and replied with the filter on FAIR’s Instagram story.